Client List

PUBLIC POSITIONING

Asian Development Bank–
ADB Symposium on East Asia. TCA developed the program and facilitated a one-day conference at the Royal Society in London on the challenges of economic integration in East Asia. Hosted by the ADB, speakers included - the Trade Editor of the Financial Times, senior academics at the London School of Economics and representatives of the World Trade Organisation and the Bank for International Settlements. As part of the ADB delegation's visit to London, TCA also arranged a lunch at the House of Commons to brief MPs, an ADB-sponsored seminar at St.Antony's Oxford and visits to the Department for Internal Development and Institute of Development Studies, as well as several other meetings with Asian specialists in the UK.

European Representative Office. Working with the European Representative Office, TCA helped increase the profile of the Asian Development Bank in Europe. Activities included TCA conducting lengthy telephone interviews with representatives of media, NGOs, academia and business, in the UK, Denmark, France and Italy on their perceptions towards the ADB; the launching of the ADB's flagship publication, the Asian Development Outlook in key European capitals; media meetings and seminars.

The Mekong Development Forum. TCA provided communications support to the Mekong Development Forum organised by the Asian Development Bank and hosted by the French Ministry of Economy, Finance and Industry and held in June 2004. The forum grouped together representatives of European governments, business and civil society – who discussed the fostering of greater collaboration and assisting the South East Asian country grouping with its efforts at integration and achieving sustainable and equitable economic growth. TCA provided guidance on the agenda and set up broadsheet and radio interviews for senior ADB personnel.

Bank for International Settlements (BIS)
TCA advised the Bank for International Settlements on the framework for carrying out effective reforms of its external relations activities. TCA also helped the BIS to recruit staff to its external relations department.

AWARENESS

World Commission on Dams
TCA coordinated all outreach activities for the launch of the World Commission on Dams' final report in November 2000. The launch, which was attended by then World Bank President, James Wolfensohn and former South African President, Nelson Mandela received widespread global coverage with the report providing the de facto guidelines for all future global dam building. Prior to the completion of the report TCA advised the secretariat of the World Commission on Dams during the last year of its deliberations and a two months before the London launch of the final report, conducted a messaging and media training workshop for the secretariat in Cape Town.

Asian Development Bank – The Water Awareness Program
Since May 2002, TCA has managed the Asian Development Bank's Water Awareness Program. The program is implementing a number of highly innovative awareness and communications measures to foster support for reforms in the water sector throughout Asia and the Pacific.
Milestones include a series of nine media capacity-building workshops to help journalists to write more and better-informed articles on water issues; eight half-hour television films which have been broadcast widely both in the region, and two on BBC World; a number of Public Service Announcements (television and print stakeholders can contribute to the success of water reform activites; and a website and monthly electronic newsletter with a readership in excess of 2,000.

Environmental Research and Wildlife Development Agency (ERWDA), Abu Dhabi, UAE
TCA advised ERWDA on the launch of the Abu Dhabi Global Environmental Data Initiative and implemented a major media campaign in advance of the Johannesburg UN Summit for Sustainable Development. This included the writing and placement of an Op-Ed article in the International Herald Tribune.

Government of the United Arab Emirates
TCA helped the Government of the United Arab Emirates strengthen its environmental credentials through advice and media support for two high profile environment and energy conferences in 2001 and 2002. This included the placing of an editorial piece by the Minster of State for Foreign Affairs in the International Herald Tribune and widespread additional coverage.

United Nations Education, Scientific & Cultural Organisation (UNESCO), Swedish National Commission for UNESCO
TCA conducted a comprehensive qualitative and quantitative opinion survey on behalf of UNESCO to measure perceptions and attitudes towards the institution by people who influence both public and government opinion. Influential people in each of the fields in which UNESCO works in the UK, Canada, Sweden, India, and across the UN system were interviewed by telephone or in person. The survey results have provided a baseline against which the results of future surveys can be compared in order to monitor changing public perceptions as reforms and improved approaches to projecting the institution's image are implemented. The survey was initiated at the request of and funded by UNESCO, the Swedish National Committee for UNESCO and the UK Department for International Development.

COMMUNICATIONS AUDITS

Asian Development Bank – Resident Mission Review. In late 2004/early 2005, TCA undertook a comprehensive review of the current strengths and weaknesses of the Asian Development Bank's in-country Resident Missions to undertake meaningful and effective external relations activities. Interviews were conducted in 13 Asian countries as well as all senior management at the ADB. The subsequent report is currently providing the basis for reform activities within the institution.

STAKEHOLDER ENGAGEMENT

Business Partners for Development
TCA developed a media outreach strategy and program for the Business Partners for Development (BPD), a global network of more than 120 companies, non governmental/community organisations and government agencies, initiated by the World Bank, which has pioneered a new approach to corporate social responsibility in the developing world, which harnessinges the comparative advantages of partners, drawn from government, business and civil society (Tri-Sector Partnering).

Working with BPD's four main clusters - natural resources, water and sanitation, youth partnership and road safety, TCA has helped to bring the concept of Tri-Sector partnering into the development lexicon and was responsible for launching the BPD's final report in the presence of Clare Short, then Secretary of State for the Department of International Development and leaders of industry. TCA also organised a forum, which Tim Cullen moderated, on the Business Partners for Development at the United Nations in New York.

United Kingdom Department for International Development (DFID)
TCA designed the communications component of the second phase of the Power Sector Reform Program in Madhya Pradesh, India on behalf of the UK Department for International Development. The communications strategy calls for awareness activities and stakeholder engagement to foster dialogue and support for change in the state's electricity generating company, transmission company and three distribution companies.

GOVERNANCE – RISK MITIGATION

African Trade Insurance Agency
TCA provided communications and awareness building support to the African Trade Insurance Agency, the continent's only pan-African, multilateral export credit and political risk agency. Activities included a successful launch and press conference in London; the placing of an op ed piece in the Wall Street Journal; and the arrangement of an ATI tour to Scandinavian countries which included the briefing of senior journalists as well as meetings at the Finnish Ministry of Foreign Affairs, the Swedish International Development Agency (SIDA), the Norwegian Trade Council, the Export Credit Guarantee Agencies of all four countries and meetings with business people interested in opportunities in Africa.

BPL Global
TCA helped political risk insurers, BPL Global, launch the most comprehensive political violence insurance cover ever produced by the private market. The launch, which was set against the context of the challenges the insurance industry faces by the increased incidence, threats and complexities of terrorism, received widespread coverage with high profile pieces in the Wall Street Journal and Financial Times.