Los Angeles

Frank Strausser, Stausser Productions

With a 15-year track record, Frank Strausser is one of the foremost specialists in the development and placement of editorially driven magazine inserts.

His company, Struasser Productions, Inc. has placed hundreds of millions of inserts, usually through multiple magazine buys.

Strausser maintains tight control of the whole insertion equation from printing to paper acquisition to media negotiation to co-sponsorship sales. This expertise gives him an edge in pricing projects for prospective sponsors. The effectiveness of the supplements is that they are written to be read. Strausser himself is a writer and an editor, and, while he doesn’t write the copy, he has an intuitive grasp of what readers want to know about a particular subject.

As an undergraduate at the University of California, Santa Barbara, he founded and published an alternative publication for a year and a half. This propelled his interest in publishing and led to his attending graduate school at Harvard University’s Radcliffe Publishing Procedures, the oldest and most respected publishing program in the world.

Subsequently, Strausser joined the Hearst Sales Training Program and learned every facet of the business side of publishing at Cosmopolitan magazine. Here, he met Rick Delano, who had left Time magazine and joined Cosmopolitan as a consultant to develop special advertising sections. After leaving Cosmopolitan, Strausser went to work with Delano, and later became his partner in the firm of Delano, McLeod and Strausser, Inc.

DMS had four offices and consulted for Cosmopolitan, Redbook, Architectural Digest, National Geographic, Us magazine, and U.S. News and World Report, but soon began developing similar projects for sponsors and placing them in many magazines at once. While with DMS, Strausser was also responsible for representing a large number of foreign publications on the U.S. West Coast, ranging from Japan’s business magazine, President, to a substantial number of European newspapers including The Times (London), Le Figaro and Le Monde.

In 1990, Strausser formed his own company, Strausser Productions, Inc. Among his accomplishments was the development of the largest project for the 20th anniversary of Earth Day, where he brought the fast-food chain McDonald’s into a partnership with the World Wildlife Fund (WWF). This was also one of the largest sponsored education projects ever placed in schools.

He has published a number of public awareness campaigns for organizations such as Planned Parenthood, and worked on a magazine insert called "Opportunities in the Emerging Markets" which appeared in Forbes and the Harvard Business Review.

Strausser is also a novelist and playwright. His first two plays, THE POWDER ROOM SUITE, received their world premiere in Los Angeles, starring 1987 Academy Award best actress nominee Sally Kirkland.

1326 Londonderry View Drive,
Suite 4,
Los Angeles,
CA 90069
Tel: +1-310-358-0713
Fax: +1-310-358-0924

frankstrausser@email.msn.com